The uses of codes are virtually limitless. With the ability to hold thousands of bytes of information, and thereby thousands of alpha-numeric characters, quick response codes are really late in the coming. What has caused their sudden popularity outside of the original design purpose is the vast availability and application of reader/scanner technology on mobile devices. Virtually every household in America has a portable scanning device: their phone.
Some years ago when I first started toying with the idea of QR codes as a catalog scan item the smart phone was still in infancy. In fact the best option I could think of at the time was a Palm – which had no telephone. Now with today’s high speed mobile connected devices like the Android, Blackberry and iPhone the options are really opening wide.
Real estate agents and the real estate industry in general have been pushing technology to the forefront and are doing so once again. Agents will play a tremendous role in teaching the general public what QR codes are, how they work and what they do.
Why have a QR code on a real estate/for sale sign? For the same reason you would have one any other place – to make it simple on the shopper. Listing prices change and agents have to change riders. Listing status changes along with almost any other information such as seller contributions, lender offers, open house dates. All of these can be coded into the QR code and the short link giving the shopper simpler access to that changed information.
Remember back in the day when your company changed names, you got a new email address, moved to a new division, or the ultimate worst “pink slip”? While you could have a short URL that points to your personal landing page why not put a mini-QR on your card that goes not to your company website but to your personal landing page? Sure it’s a little geeky/techy but it is also an exploit of the famous “I want that” syndrome.
We will have available by mid-October a code generator which will allow the agent to input an address and the system will automatically create a code which will send the scanner to the choice of online mapping, an online brochure or a single property website. Check back soon!